Technology modernizes
purely off efficiency and convenience. In today’s age, everyone does not
consume media in the same way due to the advancement of technology. Although
film was originally distributed through cinemas and VHS tapes, now there are
countless services and methods to watch your favorite films.
In modern day and age, a film can be distributed through
a multitude of ways. With apps such as Netflix, Disney+, and Hulu, you can
watch original movies produced by these companies without having to go to a
cinema or wait for a DVD to come out. “Netflix’s catalog relies upon a complex
web of algorithms that, nourished by monitoring its subscribers online use,
aims to contribute towards formalizing satisfactory viewing decisions”, (Eva-Patricia Fernández-Manzano, 2016) . These apps and
streaming services run algorithms to suggest content based on previous
viewings, this could be a reason for their large number of users; instead of
targeting the population, the algorithms target to you. With these streaming
services, it allows users to watch their favorite shows and films from their
phone, computer, or smart television, which is very convenient for its users
For an experience, cinemas exist
all around the world to watch new movies. There are many cinemas worldwide to
watch the newest blockbusters. Many films by big corporations such as Walt
Disney Studios, Universal productions, and Paramount can all be viewed at theaters.
I don’t think cinemas will ever disappear because it is an experience you can’t
get from watching a film on your phone. Although cinemas are a highly-grossing
industry, they have been seeing a decline in sales “Streaming and other
leisure-time enticements appeared to take a bite out of movie ticket sales in
2019, with total admissions declining nearly 5% to 1.244 billion” (Hayes, 2020) . This can be due to
the competition from other services.
Furthermore, another method to enjoy film is through DVD or
BluRay disks through a player. All though it is not common for young people to
own many DVDs, there are still millions of dollars being made through DVD sales
annually. Films such as Aquaman, A Star is Born, and Avengers: Endgame all made
over $20 million each in 2019 through DVD sales, (Numbers, 2020) . Although DVDs are declining due to
digital films and streaming services, there is still a profitable method to
make more money off hit movies.
Today, to watch a movie there are
so many ways. You can buy physical movies, you can rent from a local Redbox,
you can go to a cinema, you can watch a movie on YouTube or Netflix, there are
so many different options in the 21st century that consumers can
choose whatever is the most convenient to them. Companies can choose what is
the smartest for their films when it comes to maximizing profits and viewers.,
Works Cited
Eva-Patricia Fernández-Manzano, E. N.-G. (2016, July
06). Data Management in Audiovisual Business: Netflix as a Case Study.
Hayes, D. (2020, January 17). U.S. Movie Ticket
Sales Dip Nearly 5% In 2019, Reflecting Competition. Retrieved from
DEADLINE: https://deadline.com/2020/01/movie-ticket-sales-2019-decline-domestic-box-office-1202834469/
Numbers. (2020). Top Selling DVDs in the United
States 2019. Retrieved from Numbers:
https://www.the-numbers.com/home-market/dvd-sales/2019
