Advertising Plan

 When it comes to any business or project, marketing it is key. Advertising to the right audience can make or break your success. I am marketing my film to 13-20 year old viewers. I know they spend a lot of time on social media so properly advertising it to them on social media would be effective. I want to make this film feel like a brand. What makes something a brand is consistency. This means using a color scheme, a consistent vision, and an overall look and feel to the film and all promotions around it. Whether this be trailers or movie posters, they all need to match so people associate the brand to the movie. Therefore, I decided to take some initiative today. I knew I wanted a platform to make these advertisements so I bought myself Adobe Creative Cloud. In this package I receive multiple programs I can apply towards different aspects of advertisements. Photoshop for designing posters, Premiere for video editing, InDesign for infographics, Illustrator for logos, etc. Although this is completely unnecessary and excessive, I find joy in these things. Promoting the film sounded far more exciting than actually producing it, so I want to make it right. I have uploaded a couple of posts to Instagram but until I film, Youtube promotions will have to wait. I also need to start uploading on Twitter as well. The overall look of my brand is darks and cool tones and I want to promote it like a teenager would because the point of view as well as the demographic is to teenagers. I think this step is really important to the film. I know I am not actually selling this movie or making a strong "fanbase" but it shows the dedication. I plan to edit a couple of things to promote and tease the film.

Why I did not film over Thanksgiving Break.

You would think that if a student has over a week to get an assignment done, they would at least begin. Well that wasn’t my ideal break. Overall school drains me out but the week leading up to Thanksgiving break had me aggravated at any and every assignment. Also my family from out of town that I haven’t seen since quarantine started we’re in town. I just felt like with school and my job, I had felt exhausted and was looking forward to break. Any responsible person might think i’m irrational but I really needed the break. I took the vacation to avoid school-work, spend time with my family, and just overall relax for the sake of my mental health. I can film during the week when I am in a productive state of well-being but this break was not that time. With seeming two different sides of my family, Thanksgiving day, my brothers birthday, and my job, I didn’t even have time to film. But to every issue there is a solution. I have decided to film during the week. This is when I am the most productive and motivated. The “creative juices” of mine are flying so it would be great for me. I now have a sense of urgency to catch up and that pressure usually makes me work better. This coming week I will now film the bedroom scenes. Also, unrelated yet totally related, I have bought myself a new computer. This is helpful because the advanced version of iMovie will allow more accessibility to advanced editing. Also the SD port will allow me to be able to film on my camera, which is better for the overall production of my film. So yes, I didn’t film, but for the sake of the film and my mental health, I think its a win-win.

Advertising

 To begin marketing the movie to the media, I had to get social. The first things I had to do was create a logo, color scheme, and an email. I am going to be filming it in my room and usually have my LED colored lights in a purple-blue rotation. Therefore, when creating the logo and color scheme that is what I went for. My colors are purple, blue, black and pink. These colors are important because this is what I will keep consistent throughout all platforms. The next step I had to do was make an email. This is great because since I had to make multiple social media accounts, I can keep everything together. I first started with Youtube, putting my logo as the profile picture. I then set up Twitter and Facebook. The one I was most excited for was Instagram. Instagram is my favorite social media and I think it is popular amongst the age group I am marketing to. I have already started posting pictures teasing future updates. I want the Instagram to be the main source for set photos and clips, since it is a photo-sharing site. On twitter I want to share "testimonials" and dates, since the app is more for text and less pictures. On the Facebook, I want a mix of both. On the Youtube, I will post clips and behind the scenes footage. The big thing is to promote on all platforms consistently.  I am very excited for the promotional aspect of this project. I pay close attention to what gets marketed towards my age group and I want to take that into my own process. 

Planning: Storyboard

 Storyboard

Storyboarding is a very crucial step to planning. I like to consider it the script for actions. This gives the directors a chance to organize the scenes in order, take by take. My storyboard consist of 11 pages.  In boxes, each frame is mapped out. These boxes draw out each take by the angle, movement, setting, and other elements. In total there are 62 clip descriptions and 6 scenes. The storyboard has a setting and angle description. The storyboard can be helpful for shooting so I don't forget to shoot anything. It was also helpful for planning because it helped me further visualize my film. It helps the film make sense in my mind as well and see how the storyline plays out. 

 

Planning

                Now that I have a premise for my film, its time to start planning. I want to shoot the house scenes first. I can do that myself with a tripod and my camera. I can film these any time, during the week or on weekends. This part of the film is a flexible shooting period, which is great. There is another half of my film though. This half needs go be filmed with people. It is important to note that the COVID pandemic is still going on. Therefore, I need to have the least people as possible. My parents do not want me going out to keep me safe so this will cause another issue. I only have one day to film. I now have to coordinate a day in November to film. This day will consist of 3 or 4 friends. I want to film as safe as possible but it needs to be done. Once I finish storyboarding, I will start the filming process. The first scene I will film is the montage. It is supposed to be like a morning routine. It also includes clips of online school. Therefore these scenes can be filmed on weekdays. The planning of filming is crucial to maximizing your day.